Bold Ideas.
Big Impact.
More Than PR,
We're Story Architects
For almost 15 years, Mugsy PR has been shaping conversations, sparking cultural moments, and building brands that stand out. From luxury yachts to nonprofits making real change, we blend creativity with strategy to deliver impact that lasts.
YEARS OF SHAPING CULTURAL IMPACT
Our Approach
01
Discover
Deep dive into your story, goals, and audience to uncover what makes you unforgettable.
02
Design
Craft smart, bold campaigns that cut through the noise and stand out in any landscape.
03
Deliver
Execute with precision, measure impact, and amplify results that move the needle.
Core Services
- Public Relations & Media Visibility Consulting
- Brand Strategy & Messaging
- Creative AI Strategy
- Event Production & Experiential Marketing
- Content Creation & Social Media
- Crisis Communications & Reputation Management
- Influencer & Partnership Strategy
Specialty Expertise
LUXURY & LIFESTYLE
Superyachts, spirits, fine dining, fashion.
NONPROFITS & CHANGEMAKERS
Advocacy campaigns, awareness months, fundraising.
ENTERTAINMENT & CULTURE
Superyachts, spirits, fine dining, fashion.
HOSPITALITY & EXPERIENCES
Restaurants, hotels, immersive spaces.
Client & Collaborations
Trusted by innovators, creators, and leaders across industries.
Signature work
Challenge: Transform a boutique beachfront property into a recognized, must-visit destination in a competitive South Florida hospitality market.
High Noon Beach Resort
Challenge Reinforce Patrick Knowles as one of the top yacht designers in the world while expanding his presence into broader luxury lifestyle media.
Patrick Knowles Designs
Challenge: Expand Captain Kelly Gordon from respected superyacht captain into a recognizable media personality, brand partner, and industry voice, while maintaining authenticity.
Captain Kelly Gordon
Challenge: Shift public perception of homelessness from stigma to systems-based understanding, while increasing visibility for the Coalition’s role as a funder, connector, and community leader.
Homeless Coalition of Palm Beach County
Challenge: Position Yacht Life Vodka, ALTA, and Yacht Life Caviar as true luxury staples in a saturated spirits and specialty foods market, while driving both cultural relevance and high-end desirability across media and social.
